Step by step
- Pick your nicheChoose one age group or style, such as 0 to 2 year cotton wear, girls' party frocks or boys' ethnic sets.
- Set a small budgetPlan an approximate first budget of ₹5,000 to ₹15,000 for basics, plus a little for packing and a photo backdrop.
- Check the legal basicsRead the current GST threshold on the GST portal and consider free Udyam registration; ask a CA if unsure.
- Buy a small first lotBuy 30 to 60 pieces from a local or online wholesaler and write down the full cost of every piece.
- Photograph and measureShoot each item in daylight and measure chest and length of every size in inches for your size chart.
- Put your shop onlineList all products with photos, sizes and prices so parents can see everything from one link.
- Share with parents you knowSend the link to family, friends and neighbours with young children and post a few items on WhatsApp Status daily.
- Deliver and ask for feedbackPack orders neatly with a thank-you note and ask first buyers for a photo and a short review.
Is a kidswear business right for you?
Kidswear suits you if you have a circle of young parents around you: neighbours, school WhatsApp groups, relatives, office friends. Parents trust a seller they know, especially for baby clothes that touch soft skin.
The hard part is sizes. One frock design can need five or six sizes, from newborn to 8 years. You need patience to track sizes, answer 'will this fit my 3 year old?' many times a day and handle the odd exchange.
What you need and approximate starting budget
You do not need a shop or machines to resell kidswear. You need stock, a clean place to store it, a phone with a good camera and some packing material.
These are rough figures to help you plan, not fixed costs. Prices vary a lot by city and supplier.
- Very small start (approximate): ₹5,000 to ₹15,000 for 30 to 60 pieces of basics like cotton rompers, t-shirts and shorts
- Comfortable start (approximate): ₹20,000 to ₹50,000 for a mix of daily wear, a few party frocks and festive kurta sets
- Extras (approximate): ₹1,000 to ₹3,000 for polybags, tissue paper, a measuring tape, hangers and a plain backdrop for photos
Legal basics (keep it simple, but check)
Many home sellers start small without a company. As you grow, a few registrations become useful or required. Rules change, so confirm with a CA or the official portals before you decide.
GST registration is usually needed only when your yearly turnover crosses the government threshold, or when you sell through certain online marketplaces that ask for a GSTIN. Check the current threshold for your state on the GST portal. Udyam (MSME) registration is free and can help with bank accounts and some schemes. Some states also have shop and establishment rules, so check your local requirement.
For baby and toddler clothes, think about safety even if no one asks: avoid loose buttons, beads and long drawstrings near the neck, and prefer soft cotton for small babies.
Choose a niche and your first 10 products
Do not try to sell everything for every age. Pick one lane first, such as 0 to 2 year baby cotton wear, girls' party frocks, boys' ethnic kurta sets or school-age casual wear. A clear niche makes your photos, buyers and reorders easier.
A sample first range for a baby and toddler niche could look like this:
- Cotton rompers in 3 prints, sizes 0 to 12 months
- Jhabla and nappy sets for newborns
- Printed t-shirt and shorts sets, 1 to 4 years
- A soft cotton frock in 2 colours
- One festive kurta pyjama set for boys
- One lehenga or ethnic frock for girls
- Night suits, which parents buy in twos and threes
- Caps, mittens and booties as add-ons
- A gift box combo for baby showers and naming ceremonies
- One seasonal item, such as light woollens before winter or rainwear before monsoon
Name your shop and set it up online
Pick a short, warm name that is easy to spell in a WhatsApp message, like 'Little Sprouts by Meena' or 'Tiny Threads Pune'. Avoid copying big brand names. Search the name on Instagram and Google before you finalise it.
Next, put your products online with clear photos, sizes and prices. You can open a free shop on ShopShare in under a minute and get your own link like yourname.shopshare.in, where parents tap 'Order on WhatsApp' and the chat opens with the product already named. Payment goes straight to you by UPI or cash, with no commission.
Your first week plan
- Day 1: Buy a small first lot and note the cost of every piece
- Day 2: Photograph each item flat and, with permission, on a child; write sizes in age and in chest or length
- Day 3: Add all products to your online shop with prices
- Day 4: Share your shop link with family and close friends and ask them to forward it
- Day 5: Post 3 to 5 products on WhatsApp Status and start a daily posting habit
- Day 6: Deliver the first orders neatly packed with a thank-you note
- Day 7: Ask first buyers for a photo of their child in the outfit and a short review
