Work out your real cost per piece
Your cost is not just what you paid the wholesaler. Add everything it takes to get one piece to the buyer's door. Here is an example only, for a cotton frock bought as a size set. Your numbers will be different.
- Wholesale price per piece: ₹180
- Transport from supplier, shared across the lot: ₹15
- Polybag, tag and thank-you card: ₹10
- Allowance for sizes that may not sell or need discounting: ₹20
- Total landed cost per piece: ₹225
Set your selling price
In the example above, a selling price of ₹399 leaves about ₹174 per frock before your own time and phone costs. Many home resellers aim for a selling price somewhere around one and a half to two times their landed cost, but this varies widely by product, city and competition. Treat it as a starting point, not a rule.
Basics like plain rompers and t-shirts face more price comparison, so margins are usually thinner. Party wear, festive sets and gift combos can often carry a higher margin because parents value the look and the occasion.
Always check what similar pieces sell for locally and online. If your price is far higher, your photos, quality and service need to clearly justify it.
Smart pricing ideas for kidswear
- Size-based pricing: it is normal to charge a little more for bigger sizes, since they use more fabric and often cost more wholesale
- Bundles: 3 night suits or 3 t-shirt sets at a combo price, which parents like because kids need many changes
- Gift combos: a romper, cap and booties in a box for baby showers and first birthdays
- MRP and offer price: show the MRP and your offer price so buyers see the percentage off, but keep the MRP honest and close to the label or real market price
- Sibling offers: a small discount when a parent buys matching outfits for two children
Festive pricing and delivery charges
Demand rises before Diwali, Eid, Raksha Bandhan, Pongal, Onam, Durga Puja and Christmas, and also before school reopening. You do not need to raise prices for festivals. Instead, stock up early and avoid discounting your festive pieces. Offer combos rather than flat cuts.
Decide delivery charges before your first order. Local delivery by yourself or a delivery app can be a fixed small charge or free above a certain order value. For other cities, courier cost depends on weight and distance, so weigh a packed parcel and check rates first. Kidswear is light, which helps. Clearly state whether cash on delivery is available and whether it costs extra.
When to raise your prices
Review prices every few months. It is fair to raise them when your supplier increases rates, when a design keeps selling out quickly, or when you have improved your quality, packing or photos.
Raise prices on new stock rather than changing the price of an item a customer just asked about. Tell regular buyers in advance and give them a short window at the old price. That keeps trust high, which matters a lot when parents buy again and again.