Step by step
- Message parents you knowSend relatives, neighbours and friends with young children 3 or 4 items in their child's size, not your whole catalogue.
- Keep one shop linkPut all products, sizes and prices in one online shop so every message and post can point to the same link.
- Post daily on WhatsApp StatusShare 4 to 6 items at a fixed time each day with price, sizes and a simple 'reply to order' line.
- Share in groups the right wayPost in school, parent and apartment groups only where selling is allowed, once or twice a week.
- Make short Instagram reelsShow outfits in movement, gift box unboxings and size comparisons, with price and sizes in the caption.
- Get found locallySet up a free Google Business Profile and list your shop on local directories so nearby parents can find you.
- Plan around occasionsStock and post early for birthdays, baby showers, school reopening, festivals and winter.
- Collect reviews and follow upAsk for a photo and review after delivery, and message parents when their child's next size arrives.
Start with family, friends and their friends
Your first buyers are usually people who already know you. Message relatives, neighbours and friends with young children. Keep it personal: share 3 or 4 items in their child's size, not your whole catalogue.
Ask them to forward your shop link to one or two parent friends. A recommendation from a mother in the same building or school is worth more than any ad.
A daily WhatsApp routine that works
WhatsApp Status is where most home kidswear sellers get orders. Post every day at a fixed time, such as mid-morning after the school rush or after 8 pm when parents relax.
Post 4 to 6 items a day, not 30. Include the price, sizes available and a simple line like 'sizes 1 to 4 years, reply to order'. With ShopShare, buyers can tap 'Order on WhatsApp' from your shop and the chat opens with the product named, and you can track each enquiry as new, paid or delivered with reminders for follow-up.
- Monday: new arrivals
- Wednesday: one combo or sibling offer
- Friday: weekend party and outing wear
- Sunday: customer photos, with permission
Groups, Instagram and local listings
Parent groups, school groups and apartment groups can bring orders, but spamming them will get you removed. Read the group rules, post only where selling is allowed, and share once or twice a week with useful details like sizes and fabric.
On Instagram, short reels of a child twirling in a frock, a quick 'what's inside' of a newborn gift box or a size comparison video work well. Use clear captions with sizes and price, and add your shop link in your bio.
List your shop where nearby parents search. ShopShare Market shows your shop to buyers near you, nearest first, and appears on city and category pages on Google. A free Google Business Profile also helps parents in your area find you.
Plan around the kidswear occasion calendar
- Birthdays and first birthdays all year: party frocks, kurta sets and gift combos
- Baby showers and naming ceremonies: newborn gift boxes
- Summer: cotton sets and sleeveless wear
- School reopening: casual wear and night suits
- Monsoon: quick-dry wear and rainwear
- Festive season: Raksha Bandhan, Janmashtami costumes, Durga Puja, Diwali, Eid and Christmas outfits
- Winter: woollens, thermals and caps
- Fancy dress and annual day: simple costumes if you can source them
Photos that sell, reviews and repeat buyers
Parents want to see fabric, fit and colour clearly. Shoot in daylight near a window, lay clothes flat on a plain sheet, and add one close-up of the fabric or embroidery. Photos of a real child wearing the outfit sell well, but always take the parent's permission and never share a child's name or school.
After delivery, ask for a short review and a photo. Save these as a Status highlight or Instagram story highlight called 'Happy Kids'.
Kids grow fast, so every buyer can be a repeat buyer. Note each child's age and size, and message the parent a few months later when the next size range of their favourite style arrives.