Step by step
- Install WhatsApp BusinessDownload the free WhatsApp Business app and set your business name, category, address, hours, description and a link to your products.
- Set up quick replies and labelsSave quick replies for price list, delivery areas and payment methods, and create labels like New order, Paid and Delivered.
- Add your productsAdd products to the catalog or create a shop link with photos and prices that you can share anywhere.
- Post on Status dailyShare one to three Status updates a day with real photos, the price and how to order.
- Build a broadcast listAsk customers to save your number, then send useful updates like new stock once or twice a week.
- Reply fast and confirm ordersAnswer enquiries within minutes and confirm product, quantity, total, address, date and payment in one message.
- Follow up after deliverySend a short thank-you, ask for feedback and remind them how to reorder.
Start with the WhatsApp Business app
The free WhatsApp Business app is separate from normal WhatsApp. It lets you add a business name, address, opening hours, a short description and a link. Customers see this when they open your profile.
Useful features include a greeting message for new chats, an away message for when you are busy, quick replies for common answers like price or delivery, and labels such as New order, Paid and Delivered to keep chats organised.
Use a clear profile photo, like your logo or your best product, and write one line about what you sell and where you deliver.
Use Status every day
WhatsApp Status is free advertising to everyone who has saved your number. Post one to three updates a day: a new product, a fresh batch, a happy customer's feedback (with their permission) or today's offer.
Add the price and how to order in the photo or caption. People often see Status for a few seconds, so make the message short and clear.
Mix your posts. If every update is a hard sell, people stop watching. Share behind-the-scenes moments too, like packing orders, a fresh batch coming out of the kitchen or new stock arriving, so buyers feel they know the person behind the shop.
- Post at times when people are free, such as morning, lunch and evening.
- Show real photos of your own products.
- Do not post twenty updates at once. People skip them.
Catalog or shop link: which is better?
WhatsApp Business has a built-in catalog where you can add products with photos and prices. It works inside WhatsApp, but it is harder to share outside and is not easy for new buyers to discover.
A shop link is a simple web page with all your products that anyone can open on any phone. You can put it in your profile, Status, Instagram bio and groups. Many sellers use both: the catalog for people already chatting, and a shop link for everyone else.
ShopShare gives you a free shop link where every product has an Order on WhatsApp button, so the chat opens with the product already named and you know exactly what the buyer wants.
Broadcast lists and groups
A broadcast list sends one message to many contacts, but each person gets it as a private chat. Only people who have saved your number receive it, so ask customers to save your number first.
Keep broadcasts useful: new stock, festive pre-orders or a weekly menu. Once or twice a week is usually enough. Always tell people they can reply STOP if they do not want messages, and respect it.
In society, community or school groups, follow the group rules. Many groups allow selling only on certain days or not at all. Ask the admin first, post once, and move interested people to a private chat.
Reply fast and clearly
Buyers who ask a question are ready to buy right now. If you reply after five hours, they may have ordered somewhere else. Try to reply within a few minutes during your working hours.
Save quick replies for price list, delivery areas, payment methods and timings. Answer the exact question asked, then gently ask whether they would like to order.
Take orders without confusion
When someone orders, repeat the details back in one message: product, quantity, price, delivery charge, total, address, date and payment method. Ask them to confirm with a yes.
Mark the chat with a label or track it in a list so you know who has paid and who is waiting. Send a short message when the order is out for delivery and a thank-you after it arrives.