Step by step
- Find soft daylightSet up near a window during the day, away from harsh direct sun, and switch off ceiling lights.
- Set a plain backgroundUse white, cream or light grey chart paper curved from wall to table, and clear away clutter.
- Clean the lensWipe the phone lens with a soft cloth so photos are sharp, not hazy.
- Bounce light into shadowsHold white paper, thermocol or a white dupatta opposite the window to brighten the dark side.
- Shoot several anglesTake a front view, a close-up, an in-use or size photo and a packaging photo, tapping to focus each time.
- Edit lightlyAdjust brightness, straighten and crop in your phone editor without changing the product colour.
- Keep it consistentUse the same spot, time of day and format for every product so your shop looks professional.
Light is the most important thing
Shoot near a window during the day. Soft natural light shows true colours, which matters a lot for sarees, food and jewellery. Avoid harsh direct afternoon sun, which creates dark shadows.
Turn off ceiling lights and yellow bulbs when shooting with daylight. Mixed light makes colours look wrong.
If one side looks too dark, hold a white sheet of paper, thermocol or a white dupatta on the other side to bounce light back.
Choose a simple background
The product should be the hero. Plain white, cream or light grey backgrounds work for most items. A chart paper sheet curved from wall to table gives a clean, studio-like look for small products.
For food, a wooden board, steel plate or banana leaf can add a homely feel. For clothes, a plain wall or a neat bed sheet is better than a crowded room.
Remove clutter like remote controls, wires and bags from the frame.
Angles that sell
Take several photos of each product so buyers can understand it fully.
- Front view: the main photo, straight and centred.
- Close-up: fabric texture, embroidery, food texture or jewellery details.
- Top view: great for thalis, hampers, cakes and flat items.
- In use: a kurti worn, a candle lit, a plant in a room.
- Size reference: a hand or a common object to show how big it is.
- Packaging: shows buyers how the item will arrive.
Keep your photos consistent
When all photos have the same background, light and style, your shop looks professional and trustworthy. Use the same spot in your home and similar times of day.
Shoot in square or portrait format. Square works well for product grids, while portrait works well for Status and stories. Keep the product in the centre with some space around it so it does not get cut off.
Clean the phone lens with a soft cloth before every shoot. A smudged lens makes photos look hazy.
Easy editing on your phone
Your phone's built-in editor is enough for most fixes. Free apps like Snapseed or Lightroom mobile also help. Keep edits light so the product looks like it really does.
Adjust brightness, straighten the photo and crop out empty space. Do not change colours so much that a maroon saree looks red. Wrong colours lead to returns and unhappy buyers.
Photos for different products
Each category has its own small tricks. Try these and see what works for your products.
- Sarees and kurtis: show the full drape, the border, the pallu and a close-up of the fabric. Mention the colour in words too, because screens show colours differently.
- Food: shoot fresh, soon after cooking, from the top or at a slight angle. Add a spoon or a few ingredients around the dish for context.
- Jewellery: use a plain dark or white cloth, shoot close-up in soft light and avoid reflections of yourself in shiny metal.
- Home decor and candles: show the product in a real corner of your home so buyers can imagine it in theirs.
- Plants: show the pot, the plant height and the leaves clearly in daylight.
Common mistakes to avoid
Avoid these and your photos will already look better than many online sellers.
- Using the flash, which makes products look flat and shiny.
- Zooming in digitally instead of moving closer.
- Heavy filters or beauty modes that change the product.
- Using photos downloaded from the internet or from your supplier without permission.
- Blurry photos. Tap on the product to focus and hold the phone steady.
- Dark photos taken at night under tube lights.
