Work out your true cost per piece
Add every cost involved in getting one item to the buyer. Below is an example only for a PU sling bag. Your numbers will be different.
- Wholesale price: ₹320
- Transport from supplier, shared across the lot: ₹25
- Dust bag and courier bag: ₹20
- Allowance for damaged or unsold pieces: ₹25
- Total landed cost: ₹390
Set your selling price
If you sell this sling bag at ₹699, you keep about ₹309 per bag before your own time and phone costs. Many resellers aim for roughly one and a half to two times landed cost on bags, but this varies a lot by design, city and competition. Treat it as a starting point.
Footwear usually needs a bigger cushion than bags, because some sizes in every set sell slowly and exchanges cost you courier charges both ways. Build that risk into your price instead of being surprised later.
Party clutches, potli bags and wedding footwear can often carry higher margins because buyers pay for the look. Basic backpacks and daily slippers are easy to compare online, so keep those competitive.
Pricing ideas that work
- Matching sets: a clutch and sandals for a wedding look at a combo price
- Bag plus wallet or pouch bundles for gifting
- Colour bundles: two slings in different colours at a small discount
- MRP and offer price: show the MRP and your offer price so buyers see the percentage off, but keep MRP honest
- Price ladders: keep a budget range, a mid range and a few premium pieces so every buyer finds something
Festive pricing and delivery charges
Demand for clutches, potlis and ethnic footwear rises in the wedding season and before Diwali, Eid, Karwa Chauth and Raksha Bandhan. Bags are also a common gift on birthdays and Mother's Day. Stock early and hold your price on festive pieces; use combos instead of deep discounts.
Delivery is a big part of your cost. A structured bag or a shoe box is bulky, and couriers often charge on volume as well as weight. Pack one item and check real rates before quoting. Many sellers charge a flat delivery fee or offer free delivery above an order value. If you offer cash on delivery, be clear whether it has an extra charge, and think about asking for a small advance on footwear to cover return courier costs.
When to raise your prices
Review prices when supplier rates go up, when a style sells out fast every time, or when you have improved your packaging and photos. Change prices on new stock rather than on items a buyer is already discussing.
Give regular buyers a heads-up and a short window at the old price. Honest, steady pricing builds the trust that brings people back for their next bag or pair.