Step by step
- Pick pieces for people you knowSend each friend, relative or colleague 3 or 4 pieces that suit them, like an office tote or a wedding potli.
- Carry your own productsUse your bags and wear your footwear to work and functions, and keep your shop link ready when people ask.
- Post daily on WhatsApp StatusShare 4 to 6 pieces at fixed times with price, colours and sizes in stock.
- Make short reelsShow a bag being opened to reveal pockets, sandals being worn and outfit pairing ideas.
- Share in groups the right wayPost in apartment, college and office groups only where selling is allowed, once or twice a week.
- Get found locallySet up a free Google Business Profile and list your shop on local directories.
- Plan around occasionsStock and post early for wedding season, festivals, college reopening and monsoon.
- Collect reviewsAsk every buyer for a quick review and a photo, and save them as a highlight.
Start with people who already know you
Your first buyers will be friends, relatives, colleagues and neighbours. Instead of sending your full catalogue, pick 3 or 4 pieces that suit each person, like an office tote for a working friend or a potli for a cousin with a wedding coming up.
Carry or wear your own products. A bag on your shoulder at a family function or a pair of juttis at a festival often starts the question 'where did you buy this?'.
A daily WhatsApp Status routine
Post every day at fixed times, for example late morning and after 8 pm. Show 4 to 6 products with the price and colours available. For footwear, mention sizes in stock.
Rotate content so people keep watching. Show a bag being opened to reveal pockets, a short clip of sandals being worn, and a 'what fits inside' photo with a phone, wallet and water bottle. On ShopShare, buyers who tap 'Order on WhatsApp' land in your chat with the product already named, and you can track every enquiry as new, paid or delivered, with reminders so no one is forgotten.
Groups, Instagram and local listings
Apartment, college, office and community groups can bring orders, but respect group rules. Post only where selling is allowed, keep it to once or twice a week, and share one clear photo with price rather than a flood of images.
On Instagram, reels work well for bags and footwear: outfit pairing ideas, 'one bag three looks', unboxing, and close-ups of embroidery or hardware. Write the price and material in the caption and put your shop link in your bio.
List your shop where local buyers look. ShopShare Market shows your products to nearby buyers, nearest first, and on Google city and category pages. Set up a free Google Business Profile too, with photos and your link.
Occasion calendar for bags and footwear
- Wedding season: clutches, potlis, embellished sandals and juttis
- Festivals: Diwali, Eid, Karwa Chauth, Navratri, Durga Puja and Onam for ethnic bags and footwear
- College and school reopening: backpacks, slings and comfortable sandals
- Monsoon: waterproof footwear, floaters and PVC bags
- Office season and new jobs: structured totes and laptop bags
- Gifting days: Raksha Bandhan, Mother's Day, Valentine's Day and birthdays for bags and wallets
- Summer travel: travel pouches, duffels and flip-flops
Photos that sell, reviews and repeat buyers
Shoot bags in daylight from the front, side, back and inside, plus one photo of someone holding or wearing it so buyers can judge the size. Write dimensions in inches. For footwear, show the pair from the top, the side and the sole, and one photo on feet.
After delivery, ask for a quick review and a photo. Keep these in a 'Happy Customers' highlight. Reviews matter even more for footwear, where buyers worry about comfort and fit.
Keep a note of each buyer's footwear size and style. When a new design arrives in their size, message them personally. Thoughtful messages like that, not daily broadcasts, are what bring buyers back.
