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How to Start a Menswear Business from Home in India

Men often find shopping a chore, so a trusted seller who sends a few good options on WhatsApp can win them for years. Kurtas, shirts and ethnic wear are a practical home business. Here is how to start, what it may cost and what to do in week one.

Updated 25 October 2026 · ShopShare Guides

Menswear business from home
Quick answer

To start a menswear business from home in India, pick one niche such as cotton kurtas or office shirts, buy a small first lot in sizes M, L and XL (roughly ₹10,000 to ₹25,000, approximate), make a size chart in inches, photograph steamed pieces and share your shop with family, friends and the women who shop for men.

Step by step

  1. Choose one nicheDecide between daily cotton shirts, ethnic kurtas for festivals or casual t-shirts and polos for younger buyers.
  2. Set a small budgetPlan an approximate first budget of ₹10,000 to ₹25,000, plus a steam iron, hangers and packing.
  3. Check the legal basicsRead the current GST threshold on the GST portal, consider free Udyam registration and avoid branded copies.
  4. Buy a small first lotBuy core sizes M, L and XL from a local or online wholesaler and note the full cost of each piece.
  5. Steam, photograph and measureShoot every piece on a hanger or mannequin in daylight and note chest, shoulder and length in inches.
  6. Put your range onlineList each product with photos, a size chart and price so buyers can see everything from one link.
  7. Share with family and friendsSend suitable pieces to men you know and to the women who shop for them, and post daily on WhatsApp Status.
  8. Deliver and ask about fitAfter delivery, ask how the fit was, request a short review and note the buyer's size for next time.

Is a menswear business right for you?

Menswear suits you if you have a network of men or of women who shop for the men in their family. Many orders for men's kurtas and shirts are actually placed by wives, sisters and mothers, especially for festivals and gifts.

Men tend to reorder what fits well. Once a buyer trusts your sizing, he may buy the same shirt in three colours. The challenge is fit: chest, shoulder and length vary between makers, so you need clear size charts.

What you need and approximate starting budget

You need stock, a clean dry cupboard, a steam iron, a phone with a good camera and packing material. A mannequin or hanger setup helps photos look neat. These figures are approximate and only for planning.

  • Small start (approximate): ₹10,000 to ₹25,000 for 25 to 40 pieces of cotton shirts or kurtas in core sizes
  • Fuller start (approximate): ₹30,000 to ₹70,000 adding festive kurta sets, Nehru jackets and a few premium pieces
  • Extras (approximate): ₹1,500 to ₹4,000 for a steam iron, hangers, polybags, a measuring tape and a mannequin

Many home sellers begin small without formal registration, but you should know the basics. Rules change, so confirm with a CA or the official portals.

GST registration is usually needed only when your yearly turnover crosses the threshold, or when an online marketplace you use asks for a GSTIN. Check the current threshold for your state on the GST portal. Udyam (MSME) registration is free and can help later, and some states have shop and establishment rules for businesses.

Do not sell copies with big brand logos or labels. Unbranded stock or your own label is safer and builds your own name.

Choose a niche and your first 10 products

Pick one direction first: daily cotton shirts for office men, ethnic kurtas for festivals and weddings, or casual t-shirts and polos for younger buyers. A sample first range for an ethnic and smart-casual menswear shop:

  • Plain cotton short kurtas in white, navy and olive
  • A printed long kurta for festivals
  • Kurta pyjama sets in 2 colours
  • A Nehru or modi jacket that pairs with the kurtas
  • A chikankari kurta as a premium piece
  • Cotton formal shirts in white and light blue
  • Linen-look casual shirts for summer
  • Polo t-shirts in 3 colours
  • A festive silk-blend kurta for weddings
  • Father and son matching kurta sets for festivals

Name your shop and set it up online

Pick a name that sounds confident and is simple to spell, like 'Kurta Club Indore' or 'The Shirt Desk by Arjun'. Avoid names close to existing brands, and check Instagram and Google before you decide.

Then put your range online with photos, a size chart in inches and prices. A free ShopShare shop opens in under a minute and gives you your own link like yourname.shopshare.in. Buyers tap 'Order on WhatsApp', the chat opens with the product named, and they pay you directly by UPI or cash with no commission.

Your first week plan

  • Day 1: Buy a small first lot in sizes M, L and XL, which are common starting sizes, and note each cost
  • Day 2: Steam and photograph every piece on a hanger or mannequin, plus a fabric close-up
  • Day 3: Measure chest, shoulder and length for each size and make a size chart
  • Day 4: Put everything online and share the link with family and friends
  • Day 5: Start daily WhatsApp Status posts with price and sizes
  • Day 6: Deliver first orders folded neatly in polybags
  • Day 7: Ask buyers how the fit was and note it for next time

Get the free ShopShare app

Open your shop in a minute, show up for buyers near you on ShopShare Market and Google, and take orders on WhatsApp. No commission, ever.

Or see menswear sellers near you →

Questions

Is menswear a good business from home?

It can be, especially for kurtas and shirts where buyers reorder sizes that fit. Success depends on good sourcing, honest size charts and steady posting.

Which sizes should I stock first for men?

M, L and XL are common starting sizes, with a few S and XXL if your buyers need them. Watch which sizes sell and adjust your next order.

Do I need GST to sell men's clothes from home?

Usually not at the start unless your turnover crosses the current threshold or a platform requires it. Check the latest rules with a CA or on the GST portal.

Should I sell kurtas or shirts first?

Choose based on your buyers. Kurtas do well around festivals and weddings, while shirts sell steadily all year to office goers.

Is men's clothing business profitable in India?

It can be, because men often reorder styles that fit well and festive kurtas sell every season, but profit depends on buying price, unsold sizes and returns. Plain shirts and polos are easy to compare online, so margins are thinner, while ethnic and festive pieces usually leave more room. Track real costs and sales before scaling up.

How much money do I need to start a men's kurta business?

A small start is roughly ₹10,000 to ₹25,000 for 25 to 40 kurtas or shirts in core sizes, plus about ₹1,500 to ₹4,000 for a steam iron, hangers and packing (approximate). Costs vary by city, fabric and supplier, so begin with a small lot and reinvest in the designs and sizes that sell first.

Can I sell copies of branded shirts from home?

No. Selling copies that use another brand's name, logo or label can infringe trademark law and lead to legal notices, seized stock and blocked accounts. Sell unbranded pieces, build your own label, or sell genuine branded stock only with proper bills from authorised sources. If you are unsure, ask a lawyer before listing.

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