Step by step
- Start with family and friendsMessage relatives, friends and colleagues with 3 or 4 pieces that suit them, and include the women who shop for them.
- Wear your own productsWear your kurtas to functions, or ask a family member to, and keep your shop link ready when people ask.
- Post daily on WhatsApp StatusShare 4 to 6 pieces at fixed times with price, fabric and sizes, such as 'Cotton kurta, M to XXL, ₹599'.
- Share in groups the right wayPost in office, alumni, apartment and community groups only where selling is allowed, once or twice a week.
- Make styling reelsShow one kurta styled three ways, fabric close-ups and quick fit checks on a person.
- Get found locallySet up a free Google Business Profile and list your shop on local directories.
- Plan for festivals and weddingsPost festive kurtas and family sets two to three weeks before Eid, Diwali and the wedding season.
- Follow up on fitAsk every buyer about the fit, note his size and message him when his favourite style arrives in new colours.
Start with family and friends, and the women who shop for men
Message relatives, friends and colleagues with 3 or 4 pieces that suit them. Remember that wives, mothers and sisters often buy kurtas and shirts for the men at home, so talk to them too, especially before festivals and birthdays.
Wear your own kurtas to family functions or ask a family member to. A good-fitting kurta in a photo from a function is often your best advertisement.
A daily WhatsApp Status routine
Post every day at fixed times, such as morning before office and after 8 pm. Show 4 to 6 products with price, fabric and sizes. Men respond well to simple, direct posts: 'Cotton kurta, M to XXL, ₹599'.
Mix it up through the week: a new arrival, a combo, a styling idea like kurta with jeans, and a customer photo with permission. With ShopShare, a buyer taps 'Order on WhatsApp' and the chat opens with the product named, and you can track each enquiry as new, paid or delivered, with reminders to follow up.
Groups, Instagram and local listings
Office, alumni, apartment, gym and community groups can bring orders, but only post where selling is allowed. Once or twice a week with one clear photo and price is plenty. Spamming will get you removed and hurt your name.
On Instagram, reels of a kurta being styled three ways, a fabric close-up, a quick fit check on a model or a father and son matching look work well. Put price and sizes in the caption and your shop link in your bio.
List your shop where nearby buyers can find it. ShopShare Market shows your shop to buyers near you, nearest first, and on Google city and category pages. A free Google Business Profile with photos also helps local search.
Occasion calendar for menswear
- Wedding season: festive kurtas, jackets and sherwani-style sets
- Eid: white and pastel kurtas and pathani suits
- Diwali, Navratri and Durga Puja: bright festive kurtas and family sets
- Holi: white cotton kurtas
- Pongal, Onam and regional festivals: traditional shirts and veshti or mundu sets if you stock them
- Raksha Bandhan, Father's Day and birthdays: gift packs
- Office appraisal and new job season: formal shirts
- Winter: sweaters, jackets and thermals
Photos that sell, reviews and repeat buyers
Steam every piece before you shoot. Use daylight, a plain wall, and show the full garment, the collar and buttons, and a fabric close-up. One photo on a person helps buyers judge length and fit. Always list measurements in inches.
After delivery, ask how the fit was and request a short review. Save reviews and customer photos in a highlight.
Note each buyer's size and style preference. When a shirt he liked comes in a new colour, message him personally. Many men will happily reorder the same fit, so make it easy for them.
