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How to Get Customers for Your Menswear Business

Menswear buyers are loyal once they find a seller whose sizes fit and whose quality holds up. Getting the first few to try you is the main job. Here is a simple plan to reach men, and the women who often shop for them, on WhatsApp and Instagram.

Updated 25 October 2026 · ShopShare Guides

Menswear business from home
Quick answer

To get menswear customers, start with family and friends and talk to the women who often shop for men. Post 4 to 6 pieces daily on WhatsApp Status with price, fabric and sizes, share in groups only where allowed, post styling reels, set up a free Google Business Profile and message buyers when their favourite fit arrives in new colours.

Step by step

  1. Start with family and friendsMessage relatives, friends and colleagues with 3 or 4 pieces that suit them, and include the women who shop for them.
  2. Wear your own productsWear your kurtas to functions, or ask a family member to, and keep your shop link ready when people ask.
  3. Post daily on WhatsApp StatusShare 4 to 6 pieces at fixed times with price, fabric and sizes, such as 'Cotton kurta, M to XXL, ₹599'.
  4. Share in groups the right wayPost in office, alumni, apartment and community groups only where selling is allowed, once or twice a week.
  5. Make styling reelsShow one kurta styled three ways, fabric close-ups and quick fit checks on a person.
  6. Get found locallySet up a free Google Business Profile and list your shop on local directories.
  7. Plan for festivals and weddingsPost festive kurtas and family sets two to three weeks before Eid, Diwali and the wedding season.
  8. Follow up on fitAsk every buyer about the fit, note his size and message him when his favourite style arrives in new colours.

Start with family and friends, and the women who shop for men

Message relatives, friends and colleagues with 3 or 4 pieces that suit them. Remember that wives, mothers and sisters often buy kurtas and shirts for the men at home, so talk to them too, especially before festivals and birthdays.

Wear your own kurtas to family functions or ask a family member to. A good-fitting kurta in a photo from a function is often your best advertisement.

A daily WhatsApp Status routine

Post every day at fixed times, such as morning before office and after 8 pm. Show 4 to 6 products with price, fabric and sizes. Men respond well to simple, direct posts: 'Cotton kurta, M to XXL, ₹599'.

Mix it up through the week: a new arrival, a combo, a styling idea like kurta with jeans, and a customer photo with permission. With ShopShare, a buyer taps 'Order on WhatsApp' and the chat opens with the product named, and you can track each enquiry as new, paid or delivered, with reminders to follow up.

Groups, Instagram and local listings

Office, alumni, apartment, gym and community groups can bring orders, but only post where selling is allowed. Once or twice a week with one clear photo and price is plenty. Spamming will get you removed and hurt your name.

On Instagram, reels of a kurta being styled three ways, a fabric close-up, a quick fit check on a model or a father and son matching look work well. Put price and sizes in the caption and your shop link in your bio.

List your shop where nearby buyers can find it. ShopShare Market shows your shop to buyers near you, nearest first, and on Google city and category pages. A free Google Business Profile with photos also helps local search.

Occasion calendar for menswear

  • Wedding season: festive kurtas, jackets and sherwani-style sets
  • Eid: white and pastel kurtas and pathani suits
  • Diwali, Navratri and Durga Puja: bright festive kurtas and family sets
  • Holi: white cotton kurtas
  • Pongal, Onam and regional festivals: traditional shirts and veshti or mundu sets if you stock them
  • Raksha Bandhan, Father's Day and birthdays: gift packs
  • Office appraisal and new job season: formal shirts
  • Winter: sweaters, jackets and thermals

Photos that sell, reviews and repeat buyers

Steam every piece before you shoot. Use daylight, a plain wall, and show the full garment, the collar and buttons, and a fabric close-up. One photo on a person helps buyers judge length and fit. Always list measurements in inches.

After delivery, ask how the fit was and request a short review. Save reviews and customer photos in a highlight.

Note each buyer's size and style preference. When a shirt he liked comes in a new colour, message him personally. Many men will happily reorder the same fit, so make it easy for them.

Get the free ShopShare app

Open your shop in a minute, show up for buyers near you on ShopShare Market and Google, and take orders on WhatsApp. No commission, ever.

Or see menswear sellers near you →

Questions

How do I sell men's clothes on WhatsApp?

Post a few products daily on Status with price and sizes, message people you know directly, and share one shop link where they can browse and order.

Who buys men's kurtas online?

Men themselves, and very often wives, mothers and sisters buying for the family, especially before festivals, weddings and birthdays.

What Instagram content works for menswear?

Styling reels, fabric close-ups, fit checks and family matching looks. Keep captions clear with price, fabric and sizes.

How do I get repeat customers?

Keep a note of each buyer's size and taste and tell them personally when new colours or styles arrive in their size.

Where can I sell men's clothes online for free?

You can sell for free through WhatsApp Status and chats, Instagram, Facebook groups and Marketplace, a free Google Business Profile and free shop builders that give you one link to share. Marketplaces such as Myntra, Amazon or Flipkart have their own fees, commissions and rules, so read their seller terms before listing.

How do I promote my kurta business before Diwali and Eid?

Start posting festive kurtas two to three weeks early, share family and father and son sets, and remind past buyers with a personal message. Offer combos rather than deep discounts, announce a last order date for timely delivery and share outfit ideas like a kurta with a Nehru jacket. Post in groups only where selling is allowed.

How do I reduce returns for men's shirts?

Share a size chart with chest, shoulder and length in inches and ask the buyer to compare it with a shirt that already fits him well. Describe the fabric honestly, show one photo on a person and confirm the size before dispatch. Set a clear exchange rule upfront so buyers know what happens if the fit is wrong.

More for your menswear

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