Step by step
- Decide resell or makeChoose whether you will resell wholesale décor, make items like candles or resin art, or mix both.
- Pick one styleFocus on one look, such as traditional brass, minimal modern, boho macramé and cane, handmade candles or festive décor.
- Set an approximate budgetKeep roughly ₹10,000 to ₹30,000 for resale stock, or about ₹2,000 to ₹6,000 for a candle starter kit, plus packing material.
- Check legal and safety basicsCheck local rules and the current GST threshold on the GST portal, and add safety instructions with every candle.
- Style and photograph at homePhotograph each item in a real home setting with daylight, plus a plain-background shot for true colour.
- List with exact detailsAdd size in inches or cm, material, weight and care tips for every item, then upload your shop.
- Test packing and launchPack your most fragile item and shake the box, then share your shop link with friends and family with a launch offer.
Is a home décor business right for you?
Décor suits people with a good eye for colour and styling. Buyers are not just buying an object; they are buying how it will look in their living room. If friends often ask where you got your cushions or diyas, that is a good sign.
Décor can be resold from wholesale markets, made by hand, such as candles, resin art or macramé, or a mix of both. Handmade items give better margins but need time and practice.
What you need and an approximate budget
Costs depend on whether you resell or make. All figures here are approximate.
- Resale stock: roughly ₹10,000 to ₹30,000 for a mix of brass, ceramic and festive items
- Candle making starter kit with wax, wicks, fragrance and moulds: roughly ₹2,000 to ₹6,000
- A small styling corner with a side table, plain wall and a plant for photos
- Strong packing: bubble wrap, boxes, thermocol or paper filler, roughly ₹1,000 to ₹3,000
- Shelves or cartons to store fragile stock safely
Legal and safety basics
Most small home décor sellers can start without a special licence, but check your state and city rules. GST registration is usually needed only once turnover crosses the government threshold or if a marketplace you sell on requires it. Check the current threshold on the GST portal.
If you make candles, follow basic fire safety at home and include simple safety instructions with every candle. Describe materials honestly: say brass only if it is brass, and say brass-finish or metal if it is plated.
Choose a niche and your first 10 products
Décor covers a lot. Pick one style so your shop looks curated: traditional brass and puja décor, minimal modern décor, boho macramé and cane, handmade candles, or festive décor. A clear style also makes Instagram look consistent.
Mix price points so there is something for a gift and something for a home makeover.
- 2 brass items, such as a small urli and a diya set
- 2 candles or candle sets in festive packaging
- 2 wall art pieces, such as framed prints or a wall plate
- 1 set of cushion covers in your chosen style
- 1 ceramic planter or vase
- 1 table décor item, such as a showpiece or tealight holder
- 1 gift hamper that combines smaller items
Name your shop and set it up online
Pick a name that fits your style, such as your name plus Home, Nest, Ghar or Studio. Make sure it is easy to spell and free on Instagram.
List every item with size in inches or cm, material, weight and care tips. Size is the most common question in décor. With ShopShare you can open a free shop in under a minute with your own link, and buyers tap 'Order on WhatsApp' with the product already named in the chat.
Your first week plan
- Day 1: Style and photograph each item in a real home setting
- Day 2: Measure and note size and material for every item, then upload your shop
- Day 3: Message friends and family with your shop link and a launch offer
- Day 4: Post a styled corner on WhatsApp Status with prices
- Day 5: Start Instagram with a short reel styling one shelf or table
- Day 6: Do a test packing of your most fragile item and shake the box
- Day 7: Review which items drew questions and plan next purchases