Step by step
- Reach your own circleMessage friends and relatives who are moving, renovating or attending weddings with items that suit their taste and your shop link.
- Style a real home cornerHelp a friend style one corner with your pieces and share the photo with their permission.
- Post styled Status dailyShare one styled shot in the morning, a detail close-up in the afternoon and a lit candle or diya video in the evening.
- Grow on InstagramPost reels like styling a shelf in 30 seconds or unboxing new brass stock, and keep a consistent colour style.
- Use groups with permissionShare in housing society, new-apartment and gifting groups once or twice a week after asking the admin.
- Get found locallySet up a free Google Business Profile with styled photos and list on a local marketplace for urgent puja and housewarming buyers.
- Pitch bulk giftingContact offices, event planners and wedding planners before Diwali and wedding season with a simple bulk price list.
- Bring buyers backSave each buyer's style preference, add a handwritten note to parcels, and message them when matching stock arrives.
Start with your own circle
Friends and relatives who are moving house, renovating or attending weddings are your first buyers. Send a personal message with your shop link and a few items that suit their taste or occasion.
Offer to help a friend style one corner of their home with your pieces. A real home photo, shared with their permission, is better advertising than any catalogue.
A styled WhatsApp Status routine
Post daily, but make every post look like a page from a home magazine, not a product list.
- Morning: one styled shot, such as a brass urli with flowers on a console table
- Afternoon: a detail close-up showing finish, carving or texture
- Evening: a lit candle or diya video, which looks lovely after dark
- Weekly: a gift idea post with a price range, such as housewarming gifts under ₹1,000
Instagram, Pinterest-style content and groups
Décor is visual, so Instagram suits it well. Reels like styling a shelf in 30 seconds, a corner makeover, unboxing new brass stock, or candle pouring do well. Keep a consistent colour style across your posts so your profile looks like a brand.
Housing society groups, new-apartment groups and gifting groups can bring orders. Ask the admin before posting and share once or twice a week. ShopShare lets you share products directly to WhatsApp Status, Instagram or Facebook, and tracks every WhatsApp enquiry from new to paid to delivered, with reminders to follow up.
Local listings, reviews and gifting orders
Many people want to see décor before buying or need it urgently for a puja or housewarming. Listing on ShopShare Market helps nearby buyers find you, nearest first. A free Google Business Profile with styled photos helps people searching for home décor or gift shops near them.
Ask every happy buyer for a review and a photo of the item in their home. Reach out to small offices, event planners and wedding planners for bulk gifting orders; one corporate Diwali order can equal many single sales.
The décor and gifting calendar
Start posting Diwali décor three to four weeks before the festival, as many buyers shop early.
- Diwali: diyas, candles, lanterns, torans, rangoli and brass items, the biggest season for décor
- Wedding season: return gifts and decorative hampers
- Housewarmings: urlis, wall art, planters and nameplates
- Ganesh Chaturthi and Navratri: puja décor and backdrops
- Christmas and New Year: candles, fairy lights and table décor
- Raksha Bandhan and Mother's Day: small gift sets
Photos that sell and repeat customers
Style every item in a real setting with natural light. Show scale by placing it next to something familiar, like a cup or a book, and always mention exact size. Add a plain-background photo too so buyers see the true colour and shape.
Décor buyers come back for every festival and every new home. Save customer preferences, such as traditional brass or minimal ceramics, and message them when matching stock arrives. A small handwritten note in each parcel makes your shop memorable.