How to Price Boutique Clothes and Kurtis: Profit Margin Guide
Pricing decides whether your boutique grows or quietly loses money. Many new sellers only add a fixed amount to the wholesale price and forget hidden costs. Here is a simple way to price every kurti and set with confidence.
Updated 25 October 2026 · ShopShare Guides
Quick answer
To price boutique clothes, add up your real cost per piece, including wholesale price, travel or courier, packing and a small allowance for unsold stock, then multiply. Many home boutiques sell everyday kurtis at roughly 1.5 to 2 times that real cost, charging more for festive or unique pieces after checking local and online prices.
Real cost includes travel, packing and an allowance for unsold pieces
Many boutiques price everyday wear at roughly 1.5 to 2 times real cost
Show an honest MRP and offer price, never an inflated MRP
Use bundles and free delivery instead of direct discounts
Raise prices gradually, by about ₹50 to ₹100, on new stock
Know your real cost per piece
Your cost is more than what you paid the wholesaler. Add every expense that goes into getting the piece to your customer.
Wholesale price of the garment
Your travel or shipping cost to bring stock home, divided across pieces
Packing: mailer, tag, thank-you card
A small share for unsold or damaged pieces
Payment or delivery costs you absorb
A worked example
This is only an example to show the method. Your numbers will be different.
Say you buy a rayon kurti-pant set for ₹450. Your travel to the market and courier of the full lot works out to about ₹30 per piece. Packing costs ₹15. You keep ₹25 per piece aside for pieces that do not sell or get damaged. Your real cost is about ₹520.
If you price the set at ₹899, your gross profit is about ₹379 per piece before your own time. If you price it at ₹699, it drops to about ₹179. Both can work, but you should choose knowingly.
Typical margins and how to set your price
Margins in home boutiques vary a lot. Many resellers aim to sell at roughly 1.5 to 2 times their real cost for everyday wear, and sometimes more for unique or festive pieces. Treat this as a rough starting point, not a rule.
Check what similar pieces sell for on Instagram boutiques and in your local market. If your photos, fabric and service are better, you can price a little higher. If you are competing with big online stores on plain basics, keep those prices tight and earn more on special designs.
Pricing strategies that work for boutiques
Showing an MRP with an offer price helps buyers see value. Keep the MRP honest and close to what the piece really sells for in shops, and show the discount, for example MRP ₹1,199 and offer ₹899. On ShopShare you can show MRP and the percentage off on each product so buyers see the saving at a glance.
Bundles: any 2 kurtis for ₹1,499 moves stock faster than ₹799 each
Festive pricing: Diwali, Navratri, Eid and wedding season can carry slightly higher prices for party wear
End-of-season sale: clear old prints before the next season's stock arrives
Repeat-customer offer: a small discount on the third order builds loyalty
Delivery charges and cash on delivery
Decide early whether delivery is included or extra. Many sellers offer free local delivery above a certain order value and charge a flat fee for smaller orders or other cities. Courier rates depend on weight and distance, so check with two or three courier services before fixing your charge.
Cash on delivery helps new buyers trust you, but returns on COD orders can cost you courier both ways. Some sellers offer COD only for local orders or ask for a small advance for outstation COD.
When to raise your prices
Raise prices when a design keeps selling out, when your wholesale cost goes up, or when you notice customers rarely question the price. Raise gradually, by ₹50 or ₹100 at a time, and apply it to new stock first.
Do not drop prices just because one person asked for a discount. Offer a bundle or free delivery instead, which protects your margin.
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What is a good profit margin for a kurti business?
Many home boutiques aim to sell everyday kurtis at around 1.5 to 2 times their real cost, and sometimes more for festive or unique designs. The right margin depends on your stock, area, competition and service. Always calculate your full cost first, including travel, packing and unsold pieces, so a margin that looks good on paper is real.
Should I show MRP and a discount?
Yes, if the MRP is honest. Showing an MRP with an offer price, such as MRP ₹1,199 and offer ₹899, helps buyers judge value quickly. Keep the MRP close to what similar pieces really sell for in shops. Inflating the MRP just to show a big discount can damage trust once buyers compare prices elsewhere.
Should I offer free delivery?
Free delivery above a minimum order value is a common and sensible approach. It encourages buyers to add a second piece while protecting your margin on single small orders. Check courier rates with two or three services first, since charges depend on weight and distance, and set your minimum so delivery cost stays a small share of the order.
How do I calculate the selling price of a kurti?
Start with the wholesale price, then add your travel or courier cost per piece, packing, and a small allowance for pieces that do not sell. That gives your real cost. Multiply it by your target, often roughly 1.5 to 2 for daily wear, then compare with similar kurtis locally and online and adjust.
How much profit can I make on one kurti?
It depends entirely on your buying price and selling price. As an example only, a set with a real cost of about ₹520 sold at ₹899 leaves roughly ₹379 before your time, while at ₹699 it leaves about ₹179. Your own numbers will differ, so work them out piece by piece before fixing prices.
Should I offer cash on delivery for my boutique?
Cash on delivery helps new buyers trust you, but refused COD parcels can cost you courier charges both ways. Many home boutiques offer COD for local orders, where they can deliver personally, and ask for a small advance or full UPI payment for outstation orders. Decide your policy clearly and mention it before the buyer confirms.
How do I handle customers asking for a discount?
Stay polite but protect your margin. Instead of cutting the price of one piece, offer something that adds value, such as free delivery, a bundle price on two pieces, or a small discount on the next order. Dropping prices for everyone who asks teaches buyers to bargain every time and makes your pricing look unreliable.
