How to Price Sarees for Resale: Profit Margin Guide
Saree pricing is a balance. Price too low and you lose money after shipping and returns. Price too high and customers compare you with big brands. Here is a simple method that works for home sellers.
Updated 25 October 2026 · ShopShare Guides
Quick answer
To price a saree for resale, add the purchase price, transport, packaging, any fall or pico work and an allowance for damage, then add a markup, for example 40 to 60 percent. As an approximate example, a ₹600 georgette saree with a true cost of about ₹700 might sell for around ₹1,099. Compare similar sarees online before finalising.
True cost includes transport, packaging, stitching and a damage allowance
Example: ₹700 true cost with a 40 to 60 percent markup, sold near ₹1,099
Common synthetic sarees have thinner margins than handloom or exclusive designs
Use price bands, combos and festive edits to make buying easy
Make shipping, cash on delivery and return rules clear before orders
Know your true cost per saree
The purchase price is only the start. Add every cost that goes into getting one saree to a happy customer.
Purchase price from the wholesaler
Transport or courier from the supplier to you, divided across the sarees
Fall, pico or blouse stitching if you offer it
Packaging: cover, tissue, tag, courier bag
Payment and phone costs, and a small share of photo props
An allowance for damaged or unsold pieces
Worked example: a georgette party saree
This is only an example. Your numbers will differ.
Say you buy a georgette party saree for ₹600. Transport from Surat, divided across your order, adds ₹40. Packaging adds ₹30, and you set aside ₹30 per saree for damage and unsold stock. Your true cost is about ₹700.
If you add a 40 to 60 percent markup, your selling price would be about ₹980 to ₹1,120. You might set ₹1,099 as the selling price, after checking what similar sarees sell for on Instagram and in local shops.
Typical margins in saree selling
Margins vary by fabric and how unique the saree is. Common synthetic sarees that are easy to find online usually have thinner margins because buyers can compare prices. Handloom, curated or exclusive designs often allow better margins because customers value the story and selection.
Resellers usually earn less per saree than sellers with their own stock, since the supplier keeps a share. There is no fixed margin that suits everyone, so track what you actually earn after every cost.
Pricing strategies for sarees
Use pricing to make buying feel easy and special.
MRP and offer price: show the regular price and a clear percentage off during sales
Price bands: keep sarees in clear bands like under ₹999, ₹1,000 to ₹2,000 and premium, so buyers find their range
Bundles: two daily-wear cottons at a combo price, or a saree with a ready blouse
Festive collections: Durga Puja, Diwali, Onam, Pongal and wedding season edits
Clearance: a small offer on older stock before new season stock arrives
Delivery, cash on delivery and returns
Sarees are light, so courier costs are manageable, but they still add up. Either include shipping in the price or show a clear delivery charge by zone. For local buyers, offer free pickup or a flat local delivery fee.
Cash on delivery can increase orders but also increases returns, so some sellers offer it only for local or repeat customers. On ShopShare you can mark which products allow cash on delivery and show MRP with the offer price, so buyers know the terms before they message you.
When to raise prices
Raise prices when supplier rates go up, when a design keeps selling out, or when you add value like fall and pico or blouse stitching. Increase gradually and refresh the photos and description so the saree feels worth it.
Get the free ShopShare app
Open your shop in a minute, show up for buyers near you on ShopShare Market and Google, and take orders on WhatsApp. No commission, ever.
It varies by fabric and how unique the saree is. Common synthetic sarees that are easy to find online usually have thinner margins because buyers compare prices, while handloom, curated and exclusive designs often allow more. Track your actual profit after transport, packaging, returns and unsold stock, not just the difference over purchase price.
Should I include shipping in the saree price?
Both approaches work. Including shipping makes the price simple and attractive, while a separate charge keeps the saree price looking lower and is fairer for local buyers. Whichever you choose, make it clear before the order is confirmed, and consider a flat local delivery fee or free pickup for nearby customers.
Should I offer cash on delivery for sarees?
It can bring more orders, especially from new buyers, but it also brings more returns and refused parcels, which cost you courier charges both ways. Many home sellers allow cash on delivery only for local or repeat buyers, or ask for a small advance by UPI to cover shipping.
How do resellers decide their price?
Resellers add their margin and any shipping to the supplier's reseller price, then compare the result with similar sarees on Instagram and online so they stay reasonable. Because margins are thinner when you do not hold stock, service matters: quick replies, honest details and smooth delivery help you keep buyers even at fair prices.
How much profit can I make on one saree?
It depends on the saree type and your costs. As an example only, a georgette saree with a true cost of about ₹700 sold at ₹1,099 leaves roughly ₹400 before your time and phone costs. Common sarees may earn less per piece, while handloom or exclusive designs may earn more but sell more slowly.
What is the right price for daily wear sarees?
There is no single right price. Many home sellers keep daily-wear cotton and printed sarees in an affordable band, for example under ₹999 or ₹1,000 to ₹2,000 (approximate), because buyers purchase them often and compare prices. Work out your true cost, add a fair margin, and check similar sarees locally and online.
Should I charge extra for fall and pico?
Many sellers do, either as a small add-on or by offering a ready-to-wear price that includes it. Base the charge on what your tailor charges plus your time and transport. Show both options clearly, since some buyers prefer to get it done themselves and others value a saree that is ready to wear.
