Step by step
- Decorate for your own networkOffer to decorate a friend's or relative's party at a small discount in return for good photos and an honest review.
- Leave a card at every setupLeave a small card with your name and shop link, since guests often ask who did the décor.
- Post on WhatsApp Status regularlyShare each setup with before and after photos, one package a day with its price, and available dates for the coming weekend.
- Build your Instagram portfolioPost reels of room reveals and garland time-lapses, with the occasion and city in captions.
- Share in local groupsPost a package occasionally in society and school-parent groups that allow it, and reply to enquiries in personal chats.
- Get listed locallyList your packages where nearby buyers search and create a Google Business Profile with photos of real setups.
- Partner with cake sellersTeam up with local home bakers to recommend each other or offer a birthday combo.
- Remind past customersWith permission, note each family's celebration dates and send a friendly reminder a few weeks before next year.
Start with your own network
Offer to decorate for a friend's or relative's birthday at a small discount in return for photos and a review. Each party is also a showroom, since guests see your work and ask who did it.
Leave a small card with your name and shop link at every setup, with the host's permission. Ask happy customers to tag you when they post party photos.
Neighbours are often your best early customers, since you can reach them without travel costs. A simple note on your society group, where allowed, saying you now do birthday décor at home can bring the first few bookings.
Daily WhatsApp Status routine
Status keeps you in mind for the next family celebration.
- Share each setup you do, with a before and after where possible
- Post one kit or package a day with its price
- Show a short time-lapse of a balloon garland coming together
- Post available dates for the coming weekend
- Share customer thank-you messages, with permission
WhatsApp groups and Instagram
Society and school-parent groups are useful because birthday parties are common there. Post only where allowed, share a package once in a while, and reply personally to enquiries rather than replying in the group.
Instagram is your portfolio. Reels of room reveals, couple surprise reactions and kids seeing their theme décor work well. Use captions with the occasion and city, like birthday decoration at home Chennai. Partner with home bakers and cake shops, as cake and décor are often booked together.
Get found locally
Most décor bookings are local, and people search when a date is close. List your packages on ShopShare Market, where nearby buyers see the closest sellers first and can message you on WhatsApp straight away. A Google Business Profile with photos of real setups also helps people find you in local searches.
Ask every customer for a review that mentions punctuality, neatness and how the décor looked. These are the things new customers worry about most.
The celebration calendar
Plan offers and posts two to three weeks ahead of each peak.
- Birthdays and anniversaries: year-round, your main business
- Valentine's Day: room surprises and car boot décor
- Mother's Day and Father's Day: small home surprises
- Baby showers and naming ceremonies: year-round, often booked weeks ahead
- Diwali: home décor with lights and festive backdrops
- Christmas and New Year's Eve: house party setups
- Wedding season: Bride to Be, haldi and mehendi corner décor at home
Repeat customers and photos that sell
A family that booked a child's birthday will likely need décor again next year. With permission, note the date and send a friendly reminder a few weeks before. Track every enquiry as new, paid or delivered so you never miss a follow-up on a pending booking.
Photograph every setup in good light, from straight in front and at an angle, before guests arrive. Turn on the fairy lights for a second photo. Avoid showing family members' faces without permission. Real photos of your own work matter more than anything else in this business.